Contemporary Consumer Culture Theory
John F Sherry
Hardback
Not Available
The Psychology of Consumer Profiling in a Digital Age
Barrie University of Leicester and 2 more
Paperback
John F Sherry and 1 more
Marketing and Mobile Financial Services
Aijaz A Shaikh
Stakeholder Involvement in Social Marketing
Kathy Knox
Marketing, Rhetoric and Control
Christopher Miles
Ethnic Marketing
Guilherme University of Newcastle and 2 more
Addiction as Consumer Choice
Gordon Foxall
Relationship Marketing in the Digital Age
Robert W Palmatier and 1 more
Branding and Positioning in Base of the Pyramid Markets in Africa
Charles Blankson and 1 more
Corporate Heritage Marketing
Angelo Riviezzo and 2 more
Digital Disruption in Marketing and Communications
Edoardo Magnotta
New Consumer Culture in China
Xi Liu
Strategic Marketing of Higher Education in Africa
Emmanuel Mogaji
Understanding the Higher Education Market in Africa
Food Advertising and Childhood Obesity
Fariba Esmaeilpour and 1 more
Strategic Brand Management in Higher Education
Bang Nguyen
Evaluating Social Media Marketing
Katarzyna SanakKosmowska
Charity Marketing
Fran Hyde and 1 more
Internal Marketing
David Michael Brown
Kathy Knox and 2 more
Decoding Coca-Cola
Robert Crawford and 2 more
Driving Consumer Engagement in Social Media
Anna Bianchi
Luxury and Fashion Marketing
Satyendra Singh
Artificial Intelligence for Marketing Management
Park University of Southern Queensland and 1 more
Sustainable Marketing and Customer Value
Arunava Dalal
Xi Tsinghua University and 1 more
Brand Management in a Co-Creation Perspective
Heidi Hansen
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
Religion and Consumer Behaviour
Gaurav Gupta
Katarzyna Cracow University of Economics and 1 more
Information Asymmetry in Online Advertising
Jan W Cracow University of Economics and 3 more
Branded Content and Entertainment in Advertising
María RodríguezRabadán International University of La Rioja and 1 more
Digital Transformation and Corporate Branding
Maria Teresa University of Salerno and 1 more
Business Digitalization
Pantea Middlesex University London and 1 more
Consuming Atmospheres
Chloe Steadman and 1 more
Country-of-Origin Effect in International Business
Anna SGH Warsaw School of Economics and 1 more
Place Branding and Marketing from a Policy Perspective
Vincent Université Libre de Bruxelles and 4 more
Time and Culture in Consumer Behaviour
Thomas Derek Robinson
Peopling Marketing, Organization, and Technology
Dirk vom Lehn
Corporate Branding in Logistics and Transportation
Nor Aida Abdul Rahman and 3 more
The Continuum of Consumer Choice
G R Foxall
The Dynamics of Influencer Marketing
José María Alvarez Monzoncillo
Park Thaichon and 1 more
Consumer Ethnocentrism, Country of Origin and Marketing
Pawe University of Lodz and 3 more
European Consumers in the Digital Era
Magorzata Dept of Intnl Management and 2 more
Visual Methods in Marketing and Consumer Research
Fatema Kawaf and 1 more
Individuals in B2B Marketing
Maria IvanovaGongne and 3 more
Storytelling in Marketing and Brand Communications
S M A Moin
Subrata Chattopadhyay and 2 more
Corporate Social Responsibility and Marketing Ethics
Honorata Howaniec
Ethnic Hospitality Marketing
Elena Chatzopoulou
Gaurav Gupta and 2 more
Marketing in Developing Nations
Ayodele C Oniku
Money and Marketing in the Art World
Henrik Hagtvedt
Marketing and Gamification
Sahil Gupta and 3 more
The Future of Charity Marketing
SarahLouise Mitchell and 1 more
Interfaith Marketing
Frank G Cabano and 2 more
Decolonizing Marketing Theory and Practice
Hasan Gilani