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Hardback
Not Available
The Psychology of Consumer Profiling in a Digital Age
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Paperback
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Decoding Coca-Cola
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Satyendra Singh
Artificial Intelligence for Marketing Management
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Sustainable Marketing and Customer Value
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Xi Tsinghua University and 1 more
Brand Management in a Co-Creation Perspective
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T C Melewar
Religion and Consumer Behaviour
Gaurav Gupta
Katarzyna Cracow University of Economics and 1 more
Information Asymmetry in Online Advertising
Jan W Cracow University of Economics and 3 more
Branded Content and Entertainment in Advertising
María RodríguezRabadán International University of La Rioja and 1 more
Digital Transformation and Corporate Branding
Maria Teresa University of Salerno and 1 more
Business Digitalization
Pantea Middlesex University London and 1 more
Consuming Atmospheres
Chloe Steadman and 1 more
Country-of-Origin Effect in International Business
Anna SGH Warsaw School of Economics and 1 more
Place Branding and Marketing from a Policy Perspective
Vincent Université Libre de Bruxelles and 4 more
Time and Culture in Consumer Behaviour
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Dirk vom Lehn
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The Continuum of Consumer Choice
G R Foxall
The Dynamics of Influencer Marketing
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Park Thaichon and 1 more
Consumer Ethnocentrism, Country of Origin and Marketing
Pawe University of Lodz and 3 more
European Consumers in the Digital Era
Magorzata Dept of Intnl Management and 2 more
Visual Methods in Marketing and Consumer Research
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Individuals in B2B Marketing
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Storytelling in Marketing and Brand Communications
S M A Moin
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Honorata Howaniec
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Ayodele C Oniku
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The Future of Charity Marketing
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Interfaith Marketing
Frank G Cabano and 2 more
Decolonizing Marketing Theory and Practice
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